The homepage of the website is fairly busy but filled with relevant information to help get you browsing the site efficiently and effectively. In the top left had side, there is a search engine box where you can enter possible flight details your thinking of, find relevant bus passes for your journey, and also find hostels and hotels to stay in whilst you are travelling. Also found on the homepage on the top right hand side is a flash box containing deals. This flash box changes about every 6 seconds showing about five different deals. Towards the bottom of the homepage there are hypertext links to important parts of the website such as travel visas. You can also find important contact information such as the STA hotline telephone number and the email address. Across the top of the homepage there is a bar full of hypertext links to the different sections of the website.
The colours found throughout the website are fairly basic but fit in with the STA travel logo. The background colour for each page is white, with the STA travel logo in each left hand top corner. The other major colour uses are different types of blue ranging from light to dark. I feel that the choice of colours on each page help make the navigation easier on the site a bit easier because the white pale background makes the images on the site stand out more and therefore your attention will be drawn into relevant information and places that you are wanting to know more about.
Overall, I feel that navigation on the site is fairly simple to use at the start because it’s easy to find out which section you want to go to from looking at the hypertext links at the top of the homepage. However, once you go into each section it becomes a bit trickier as there are lots of different hypertext links and it all becomes a bit too complicated and confusing of where you actually want to go, especially when looking at the different treks and trails as I found I kept ending up on pages I’d just looked at when I thought from the hypertext link that I was going to a different page. I would say that this is a bit of a negative aspect of the website.
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3 comments:
Hey Emily! I thought this web analysis was a really good idea and well different to anything other people have done. I also think it's very relevant in relation to hyperlinks and interactivity. Often it's really difficult to set up flights and holidays together to coincide and work so I think a whole site that helps you is awesome.
Ditto the Bunkmeister. I'm going to look for train timetables in France.
You mention that the site is aimed at gap year students. How do you think that the disigners of the site have incorporated the demographic in their thought about how the website should run? Obviously it does appeal to the age group (because you found it!) but try to think about how it works well for the audience. E.G. I didn't find it when I was looking for help about my French trains........
disigners?? good grief!
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